Urban Air Takes Centre Stage at Farnborough International

Urban Air Mobility is leading the conversation in aerospace.

Increased demand for sustainable mobility solutions, fuelled by population and economic growth alongside it’s emergence as a hotbed for innovation means it is under the spotlight at Farnborough. A major global summit exploring technology and regulation takes place this September, and the 2020 Farnborough International Airshow will feature a dedicated Urban Air Zone.

Part of the Airshow’s ‘Innovation Hub’, the Urban Air Zone will be the world’s biggest single showcase of the technology and innovation revolutionising how the world flies. It is the first time the future of transport will be so broadly exhibited and some of the world’s most dynamic organisations are set to participate.

For head of Aerospace Sales, Joe Muir, the introduction of Urban Air at Farnborough International marks a pivotal point for the organisation: “Transport is part of our social conversation in so many ways whether that’s congestion, pollution or expense. Urban Air presents a very exciting solution to many of those issues.”

The 2020 Airshow’s Urban Air Zone follows on from this September’s Global Urban Air Summit (GUAS). This two day event on 3-4 September, hosted at the Farnborough International Exhibition and Conference Centre, brings international regulators together with industry leaders in order to explore the technology and how it will operate for the first time.

According to Joe: “Through GUAS and the Urban Air Zone, we’re enabling companies to come together, demonstrate and explore urban air mobility solutions. Concepts that seemed far-fetched a couple of years ago are on the cusp of being brought to life and offering consumers an alternative future for flight.”

As well as a comprehensive conference programme and exhibition, there will be a schedule of workshops involving delegates in interactive sessions that encourage knowledge-sharing and increase cooperation across the sector.

Both the Urban Air Zone at FIA20 and September’s GUAS are international events and we’re delighted to host representatives from across Asia, Europe and the US. Farnborough International is propelling urban air mobility to the mainstream: the future is here.


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