Five benefits of exhibiting as part of a UK Pavilion
Our parent company ADS manages UK Pavilions at a number of key global exhibitions throughout the year. Exhibiting as part of one can be particularly advantageous for an SME looking to get a foothold into an international market.
David Scotter, Director of Events & Market Development, ADS, summarises the top five benefits of exhibiting as part of a UK Pavilion.
1) Exhibit with confidence
We offer a personalised approach to pre, onsite and post event management. From practical stand build to advice on hotels and product shipping, we take the stress out of exhibiting. The benefits of working with someone who can speak your own language will also give extra peace of mind. We liaise with the organisers, providing you with the important information and deadlines that you need.
2) Get in front of government officials and delegations
The majority of UK Pavilions are hosted in partnership with the UK Government. ADS bids to bring official delegations in front of companies in the Pavilion. Key contacts are also on hand to meet with, including Defence Attachés and senior staff from the Department for International Trade.
3) Benefit from ‘Britain is Great’ brand exposure
UK Pavilion space is secured in prime locations which generate maximum footfall to your stand. Exhibiting as part of the ‘UK brand’ and alongside well known British Primes, gives the Pavilion and in turn you, valuable exposure both on the show floor and in associated promotional materials.
4) Access additional facilities
Many Pavilions also have informal hospitality space, catering and private meeting rooms which take the hassle out of arranging those all important face to face meetings. Packages are all inclusive, incorporating WIFI access, as well as these extra facilities.
5) Gain promotional support
Each Pavilion has a dedicated exhibitor brochure incorporating your profile, logo and contact details which is distributed at shows. ADS also offers assistance with PR exposure and media interviews about your announcements at a show.
ADS is the Premier Trade Organisation for companies in the UK Aerospace, Defence, Security and Space sectors. Farnborough International is a wholly-owned subsidiary of ADS Group Ltd.