As we build up to the world-renowned Farnborough International Airshow 2026, now is the perfect time to start enhancing your online presence at this year’s event.

Maximising your visibility does not start on the first day of the show. It begins weeks before the gates even open. The most successful exhibitors are those who make their presence known early and make it easy for customers, partners and prospects to find and engage with them before they even arrive on site.

To help you get the most out of your time at the show, our team has put together a few simple but effective ways to increase awareness, boost engagement and drive footfall to your stand.

Make your presence known

A quick win!

Announcing your attendance early is one of the easiest and most effective ways to start building momentum ahead of the event.

Not only does it let your followers know you will be there, but it also gives potential clients the opportunity to book meetings with you in advance, positioning your brand as visible, proactive and ready to connect.

A branded graphic with a clear call to action such as "Find us at Stand XXX", "Meet the team on site", or "Get in touch to arrange a meeting" can go a long way.

To make things even easier, our team has created a dedicated Marketing Toolkit, containing ready-made banners and suggested copy for you to share across your network.

Brands are built by people

People connect with people, and putting faces behind your brand is a powerful way to humanise your business and make it more memorable.

Introducing your team ahead of the event not only makes your brand feel more approachable but also gives visitors a stronger reason to engage with you once they are on site.

Spotlight posts showcasing the people behind your business can help spark conversation with your audiences, while also giving them a better sense of who they will be meeting at the show.

Alongside distributing social content, direct outreach remains an effective way to drive meaningful engagement.

Invite your network to visit you at the show through:

• Personal LinkedIn messages
• Engaging with clients’ posts to encourage meetings at the show
• Event-focused social posts inviting people to connect
  
  

Extend your reach online

A simple but powerful way to extend your reach is to engage with event activity across social media.

Using the official Farnborough International Airshow hashtags (#FIA2026 & #ApexOfAviation) and tagging us in your content can help increase the chances of your posts being reshared, discovered by attendees or seen by wider industry audiences.

Done consistently, this can make a real difference to your organic visibility in the lead-up to the show.

It does not stop there. Commenting on event-related posts, liking and sharing industry content, engaging with fellow attendees and joining relevant conversations all help keep your brand visible and active ahead of the event.

These small actions can have a big impact, helping your business feel current, engaged and present in the run-up to Farnborough.

Marketing & PR Support Available

Need a hand? Our team have got you covered!

Alongside an official exhibitor listing on the website, there are many other opportunities to expand your reach.

Sponsored packages are available to enhance your digital presence, including social media support in the build-up to the show and visibility on high traffic pages of the website.

Exhibitors also receive unparalleled access to international media, with the ability to send press releases, news and announcements to accredited media attending the show.

Exhibitors receive the opportunity to work with Aerospace Global News, the award-winning independent aviation & aerospace news channel, through paid for opportunities. Alongside editorial and video interviews, there are also a wide range of sponsorship and speaking packages. Exhibitors can take part in the hugely popular Aerospace Global News Theatre through sponsorship packages or utilise their priority over visitors when submitting call for papers.

Let’s celebrate success together

The strongest event campaigns are built long before the first visitor walks through the gate.

By announcing your presence early, staying active and visible online and sharing authentic moments from your team, you will put your brand in the best possible position to make the most of your attendance at Farnborough International Airshow 2026.

We’re looking forward to welcoming everyone to the Apex of Aviation, and our team is here to help you make the most of every opportunity.