Air Cargo Adds to Farnborough Portfolio.
Farnborough International Sales Manager, Kelly Semple discusses the Air Cargo sector and its growing involvement in the Farnborough International Airshow.
At the 2016 show, we introduced the Cargo Village in conjunction with Volga-Dnepr and a number of other partners. It was a first for the show with live loading demonstrations, guided tours of a Boeing 747-8 Freighter from new British cargo airline, CargoLogicAir and special presentations.
According to Boeing’s World Air Cargo Forecast 2016 – 2017, air cargo traffic will more than double by 2035 with the world freighter fleet growing by 70% to 3010 airplanes. What I find particularly interesting regarding the air cargo sector is that due its very nature of being able to transport goods quickly and closer to markets, it is changing in consumer demand that seems to impact the industry. The Boeing report notes that growth in e-commerce has fuelled a demand for express parcel deliveries and according to a recent article in the Economist more fresh produce is being transported due to the ‘globalisation of eating habits’. Both reports note that while only 1% of exports by volume go by aircraft, because they tend to be more expensive items, they account for 35% of global trade value. That’s pretty impressive.
In 2018, Cargo will once again be a big feature of the show. As well as providing a dedicated static display area to demonstrate cargo aircraft, it will also have a dedicated 1000 sqm exhibition hall. Whilst at Air Cargo Europe this week we also finalised our agreement with European transportation and logistics publishers, DVV Media Group to become an official partner. With their extensive portfolio of publications and digital channels including Air Cargo News and their successful conference and award events, they are an excellent strategic partner.
When I met with Andy Salter, from DVV Media International at Air Cargo Europe, he said,
"Farnborough International Airshow is an iconic event and we're delighted to be working with the team at Farnborough to make air cargo a key part of the exhibition. We have a number of exciting initiatives to develop over the next year, so look out for further announcements."
The Farnborough International Airshow is a key event in the aviation calendar and we are pleased to be able to expand our portfolio to cater for this sector. If your business services the cargo industry or is part of the supply chain and you are interested in participating at the show, contact me to discuss what opportunities are available.